Campaign Objective: Our goal was to boost visibility for Legaxy's music video "Rotation" through a targeted social media campaign. We strategically amplified this visibility with additional promotion.

Demographics & Platform: The campaign focused on engaging Generation Z and Millennial music fans who are active on social media. The primary platform used was Google Ads for YouTube, selected for its extensive reach and visual impact.

CAMPAIGN PERFORMANCE

• Reach & Engagement: The campaign achieved over 600,000 views, reflecting significant viewer interest and interaction.

• Cross-Platform Impact: The music video was featured on the Million Dollars Worth of Game podcast, which significantly enhanced its visibility and reached new audiences.

• Budget Efficiency: The campaign’s success was realized with a budget of $1,200, demonstrating the effectiveness of targeted promotion and strategic content.