Campaign Objective: Our goal was to create organic excitement for the upcoming concert 'A Night of Love' through a Facebook campaign. The initial buzz quickly turned into a viral sensation, which we strategically amplified with paid promotion.

Results:

• Total Reach: Over 1.5 million

• Shares: 20,000+

• Click-Through Rate (CTR): 2.54%

• Impact: Wide spread across social media, with extensive sharing and increased visibility.